As a freelance writer, I've had the opportunity to work with some organizations that have branded themselves and their products. After taking a marketing class elective in college (I was an art major) and learned a few things about being consistent with your business message and I've tried to focus on that for our own business, albeit however small.
When starting out with our reselling, we put our stuff on line using Etsy, a site that sells only handmade, vintage or crafts and art supplies. The costs for doing this are much, much less than Ebay and are more economical for a small seller like us.
We purchased a banner graphic (via an Etsy seller) for our Etsy Shop and Facebook page and took some time in picking out the font and design. Something simple and to the point without a lot of flash.
Although we've not done business cards, we'll be sure to use this as our design.
We also use string tags for all our merchandise wherever possible. On the back we were printing "Rozenjoze Serious Junk" and then putting the item description and price on the front with our booth ID. I was cutting some pieces of decorative card stock and pasting them onto the tags to jazz things up.
To make things go a bit faster, I found some reasonably priced stamps and inks to fancy them all out. And to really make it all professional, we purchased a self-inking stamp with our name and this blog address. We want people to see that we're all about honesty, integrity and good info about collectibles and antiques. We also want to stand out and think this helps us do just that.
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